about us…

We're mum marketing and insight specialists and that's all we do.

MumPanel was born when Lynne Barcoe became a mum. Lynne spent ten years working in marketing roles in the FMCG, retail, healthcare and utility sectors for brands including Durex, Co-operative Bank and United Utilities. When her daughter was born, Lynne changed how she shopped and where she went for advice - she was asking

her trusted inner circle - other mums. And she realised that if brands could tap into this - and listen to what mums really wanted - they could create products and services that would really appeal to their target audience. Three years on and our team has built a database of thousands of mums and is lucky to work with some amazing brands.

We specialise in new product development, campaigns and insight
Mums are at the heart of everything we do, because we know by asking the right questions and taking note of the tiniest nugget of insight we can turn brands into powerhouses.

Clients come to us because we know mums, we know how to ask the right questions in surveys, opinion pods and one to one research.

And we know where to go to ask those questions, from online forums and our database of thousands of mums to the school gate. Most importantly we know what it takes to engage mums because we listen to what they are saying.
We work with mums and tap into their inner circles of trust to market your products and services across the country. We thrive on connecting with mums in an authentic and honest way and we ensure all the details are taken care of so you get the data you need to make strategic business decisions.

Whether you need an on the ground spreading the word campaign or strategic direction to target mums you'll get it from the MumPanel team. We're a team of mum marketing experts based in the North West of England, working with clients across the UK.

what makes us different?

We're not your average marketing and insight consultancy. We can do statistics and graphs but what we bring is something truly unique - understanding every step of the mum journey and being able to deliver authentic insights which can positively change the direction of your brand.

Here are just a few reasons to choose MumPanel…