MumPanel was born when Lynne Barcoe became a mum. Lynne spent ten years working in marketing roles in the FMCG, retail, healthcare and utility sectors for brands including Durex, Co-operative Bank and United Utilities. When her daughter was born, Lynne changed how she shopped and where she went for advice - she was asking
her trusted inner circle - other mums. And she realised that if brands could tap into this - and listen to what mums really wanted - they could create products and services that would really appeal to their target audience. Three years on and our team has built a database of thousands of mums and is lucky to work with some amazing brands.