The Big Mum Opinion is MumPanel’s in-depth insight into where mums are right now, their journeys and where they are going in 2014.
The Big Mum Opinion is about digging deeper. We want to get to a real understanding of where mums will be in 2014 – what they want, what they need, what brands are getting right and where companies need to work a little harder to make the right connections with families. 3000 mums took part in The Big Mum Opinion research, online, in the community and at the school gate and we've got some exciting findings to share.
If you'd like to know what mums want from brands in 2014 fill in your details below and we'll send it over.
Or if you're keen to read the headlines right now click on our infographic on your right.
In 2009 Lynne set up MumPanel to listen to the real voice of mums. We’ve spent the last 7 years growing, we now have a base of 20,000 voices, helping us uncover truths and deliver true independent insight. We’ve helped brands innovate, develop new products, hone their marketing strategies and get in touch with what mums really need.
But we know we need to reflect what’s happening in society and change too – and that means listening more carefully to the whole family – dads, grandparents and your extended family. And to recognise that fact we’re becoming The Family Panel (which MumPanel will be a part of).
We’re not forgetting mum – mums still remain at the heart of what we do but we’ll listen to those important influences in the family too.
So you can still sign up here to MumPanel and you will be part of The Family Panel or you can go onto our new The Family Panel site and join us there:
If you are a brand please come and see our new addition to the family at www.thefamilypanel.comClose